Why Is Branding Important?

Have you ever asked yourself: "Why is it important for me to brand myself?" Have you ever asked: "Why can't I be successful without branding?" These are great questions! The truth to the matter is that becoming a published author is only the beginning of your journey to success. If you desire to be a best-seller, capture the audience's attention at a speaking engagement, or embark on any journey which contributes to your success as an author, you have to put in the time, work and effort. Strategically planning for your success will benefit you not only as a published author but also as an entrepreneur. After all, the goal of anyone who writes and publishes a book is to become successful.

Some essential questions that I would ask when building success are: "How does one define success?" Is success defined as making one million book sales overnight? Is success defined as gradually selling books over a decade? What is success? How does success look?" These questions are essential because each one must be answered before you can create a lifetime of sales, support, achievement and develop a community or clientele. All of these aspects are important.

Web Design

It may come to you as a surprise or perhaps it will not be a shock, but you need a professionally designed website. Published authors are entrepreneurs. Although there is a saying: "Never judge a book by its cover," we judge books by their covers all of the time. Unfortunately, it is the same in the business world. Your clients will decide if they are going to follow you, subscribe, become a fan or purchase your books based on your presentation. Yes, your audience is built based on your presentation as an author. The most major component of your presentation is your website. So again, a customized and responsive website is essential to you marketing yourself for great achievements and success.

Now you know the importance of a website, the question may be: "Why don't more people have websites?" This is another great question. I have met many entrepreneurs and published authors who say that they are going to get a unique website to drive sales. I have also met entrepreneurs who want to make sales, but do not want to invest in a customized website; This is the entrepreneur who would try to build a website on their own and expect book sales, and revenue in reciprocation. In case you didn't know, all of these are a BIG NO! No, No, No- That is not the way to go.

While I am economical, some things are just worth paying for. In my opinion, one should never invest time and labor into a book without a follow-up plan as to how to create revenue from their investment of both time and money. Here's how- Start with a website.

As I tell all of our clients at Pataskity Publishing, there is a difference in one who does not have expertise in web design using a template to create a website as opposed to professional coding and building a website catered and veered to all of your personal and interpersonal needs. Yes, the needs of the entrepreneur and clients are important and must be satisfied to create and maintain success.

I ask you: "What are your business needs? How many books would you like to sell? How will professional groups and organizations book you for speaking engagements or even know that you exist?" You need a website. Not only do you need a customized website but also you need to be able to be found in Google, Amazon, Yahoo, Bing, AOL, MSN and much more. Your readers need to know that you exist.

Are you still not convinced? The only way clients know that you exist is if you acted and made sure you are not only able to found but also that you have books and service to offer.

Logo Design

Your readers need to not only know that you can be found online but also they need to know how to recognize you. Far too often, many products and services look to be too familiar. Logos and brands with too much similarity can confuse the user, reader or client. Therefore, you should take time to create a develop a brand. Brainstorm on what clients and readers will call you. Determining how your logo will look and to what audience it will appeal to is important.

Did you know that many successful authors created a strategy which they all seem to have in common? This strategy is called having a "niche;" Thus, meaning having a group of people you specifically market to. For example, if you have published books about health and fitness, your logo and customized website should be designed to appeal to readers who are interested in health and fitness. Another example is if you have authored recipe books, your logo and customized website should appeal to your readers. There is no doubt that branding (logo and website design) and marketing go hand in hand.

Websites have various uses; all of which benefit you as an entrepreneur. Biographical information can be shared via a website, book sales report can be generated via a customized website, appointments can be scheduled and speaking engagements can be booked online. Websites are very useful for companies, authors, entrepreneurs, and even readers or clients.

Making The Best Step

Each author or speaker who has gained tremendous success, has taken some of the steps shared with you in this blog. Creating a niche not only helps you build an audience but also over time helps you create sales and revenue. You will not get to success overnight but with much hard work, you will be successful and have great achievements.

Since we now know, that a professionally designed website is essential, you need a plan as to how to obtain one. We are here for you. The cost of our websites as compared to other companies are 50% less. Yes, 50% less. We realize that you need a website and because we want to see you succeed, we have lowered the cost to be less than competitors.

Prices, Payment Methods & Payment Options

During one of the initial conversations with a representative, you will be provided details about the cost alongside a payment schedule form. This form allows you to see the dates payments are due and the amount of each payment. All payments are processed via the website which is a great self-help tool. Pataskity Publishing Company offers payments that can be minimized into six months or maximize into nine months. All payment plans extend six to nine months. We enjoy offering premium services, quality work, flexible payment options alongside great customer service.

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You may also like to read:

Why Choose Pataskity Publishing Company.

HOW TO WRITE A PERFECT ARTICLE.

AFTER PUBLISHING, WHAT NEXT?

The Best Ways To Market Your Book.